Thursday 19 September 2013

The James Bond franchise is a clear example of the film objectifying females and forcing the audience to view females via the male gaze. The scene within 'Die Another Day' when James Bond meets the character Jinx demonstrates the previous statement by...

The use of technical conventions such as a slow motion shot, a post production technique, when Jinx emerges from the water. This is unrealistic, however, it is used to highlight the importance of the female character and to supply the male viewers with a longer time to gain female pleasure. Also, it implies that Bond's world has been slowed down due to the dream-like beauty of Jinx.

Another camera convention used is vignetting to show the scene as if through Bond's binoculars - this shows that the scene is from a male point of view and therefore the audience see it from the same view point. This shows the focus is on Jinx as the rest of the world as been removed from the shot. The vignetting shows a mid-shot of Jinx to show her face and her body movements within the same shot. This is done to emphasise that, both, her face and her curvaceous body are visually pleasing.

The use of music is used to emphasise the importance and the beauty of Jinx. As Jinx jumps up from the water, the music volume and pitch rises to a crescendo which highlights to the audience that she main focus of the scene. The rise of pitch makes it seem more feminine and the build in the volume shows her significance compared to the rest of the views seen through Bond's binoculars.

The dialogue exchanged between Bond and Jinx is suggestive and flirtatious. This shows hegemonic ideology as Bond first appears to be dominating the scene by saying "magnificent view". This is use to suggest that the view of the female is "magnificent". By saying this, he has shown his interest in her and has objectified her by judging her on her initial appearance.



Using a slow motion camera shot
Music volume and pitch rising when Jinx rises out of the water
Use of vignetting to hone in on Jinx
Dialogue exchanged between Bond and Jinx is suggestive

1 comment:

  1. Try to give more context to the scene before you analyse the technical conventions, paint the picture for the examiner first, then go into the analysis. Remember you should be able to imagine the scene from your writing, at the moment you cant.

    You clearly understand the theory and justify its presence within the scene from your analysis of the technical conventions. Just add more terminology and dont rush your writing, fully illustrate the scene and then develop your point.

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