Thursday 30 January 2014

Mad Men - Audience Response

Explore the different ways in which audiences and/or users respond to your chosen text

Viewing Figures
- Series 4 (aired on BBC 4 in 2010 - free to watch) = 355, 000 viewers
- Series 5 (Sky Atlantic - pay to watch) = 98, 000
- Series 6 (Sky Atlantic - pay to watch) = 58, 000

The text was shown on a pay-to-watch channel as this targeted a high brow, niche audience due to not everyone wanting to pay to view the text. AMC placed their text on a niche channel because they did not produce the text in order to gain a profit, they did it to produce a high quality text. 

Awards
Won:
- 15 Emmy's
- 4 Golden Globes

- Overall -> 68 wins
               -> 177 nominations

The programme received a positive response through its large amount of nominations and award wins. This shows that the audience responded positively to the text, so much so, that they voted for the text to achieve best picture and best actors. 





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